Laurie Isola

writer • editor • strategist • content manager

Portfolio

👋 Hi! My name is Laurie Isola. I’m a content manager, strategist, and producer with storytelling experience that spans journalism and marketing.

Highlights

AI at Work 2024 (Okta)

Okta surveyed C-suite executives across industries, regions, and company sizes to find out how AI will affect their organizations’ approach to security, innovation, and operational efficiency. Read the full report.
  • Content I created for this project: survey + report + newsletter + social and paid assets
  • Skills: survey writing and data analysis; content strategy and storytelling; visual design and data visualization; localization planning; project management and stakeholder collaboration; editing and proofreading; audience engagement and messaging refinement; tool adoption and innovation for content production

How cybercriminals are using gen AI to scale their scams (Okta)

Cybercriminals are using generative AI for the same purposes as legitimate businesses: to scale, innovate, and increase revenue. Find out how in this article.
  • Content I created for this project: blog post + social copy
  • Skills: understanding generative AI and cybercrime trends; collaborating with internal experts for insights; bringing clarity to complex concepts; ensuring accuracy and credibility

Winter Snapshot: Future Forum Pulse (Slack)

Based on a quarterly survey of 10,000+ desk workers, Future Forum’s Winter Snapshot shows that amid spiking burnout, offering employees flexibility fuels company culture and productivity. Explore the data.
  • Content I created for this project: report + newsletter + blog post + social and paid assets
  • Skills: content strategy and storytelling; visual design and data visualization; localization planning; project management and stakeholder collaboration; editing and proofreading; audience engagement and messaging refinement; tool adoption and innovation for content production

But wait. There’s more.

Content marketing

Editorial

Branded content

Travel

I’ve had the pleasure of researching, writing, and updating four titles for the London-based travel guide publisher Rough Guides.

Content strategy & design

Visuals