Resume

EXPERIENCE

Digital Content Strategist
The Trust for Public Land (Remote)
December 2020 to present
Key player in the development, design, and distribution of digital content across current and future donor touchpoints. Craft and edit message-driven marketing materials, including microcopy, scripts, email newsletters, articles, social media posts, and campaign and product landing pages. Developed and maintain an editorial calendar. Refine end-to-end content creation processes, streamlining stakeholder review and publication workflows.

Senior Digital Producer
Oregon Public Broadcasting (Portland, OR)
January 2016 to November 2020
Develop and execute platform-specific content strategies that resonate with OPB’s growing audience. Create engaging digital-first content, including writing articles, taking photographs and producing videos. Curate OPB.org and its digital channels to reflect the latest and best content produced by OPB and its partners. Act as CMS product owner and content strategist for end-user and audience experience. Edit copy across a variety of topics for voice, accuracy, readability and AP style. Coordinate breaking news coverage with the digital team, news editors and reporters. Launched and maintained an organization-wide content calendar and the digital team’s editorial calendar. Built tailored analytics reports (Google’s Data Studio) for internal stakeholders.

Research Assistant
Via Magazine (Emeryville, CA)
June 2015 to November 2015
Researched, fact-checked and pitched stories. Formatted print versions of articles for publication on viamagazine.com. Wrote web-friendly headlines, decks and captions.

Digital Content Producer
SFGate.com (San Francisco, CA)
February 2008 to April 2015
Curated content for the homepage and the Entertainment, Living, Food and Travel channels. Wrote and edited copy and headlines with SEO as well as the site’s audience and editorial voice in mind. Compiled and edited the Daily Dish entertainment blog. Contributed to SFGate’s travel blog, Get Lost, and edited the site’s weekly travel columns. Updated social media channels such as Facebook and Twitter. Managed weekly online newsletters.

Writer & Researcher
Rough Guides (London, U.K.)
May 2013 to November 2014
Contributor to three Barcelona-related titles — The Rough Guide to Barcelona (published May 2014), Chapter 10 (Barcelona) of The Rough Guide to Spain (published March 2015), and Pocket Rough Guide Barcelona (published summer 2015) — and the Pacific Northwest chapter of The Rough Guide to the USA (published March 2017). Fact-checked and updated existing content. Researched and wrote new listings, sidebars and captions. Updated maps and assisted in the selection of new photos.

Web Content Writer
Spotivate.com (San Francisco, CA)
July 2012 to December 2012
Wrote succinct and engaging copy about family-friendly events happening in the Bay Area. Sourced photos, researched and fact-checked content and managed the site’s weekly online newsletter for the South Bay.

Owner & Operator
Tacos Berlin (Berlin, Germany)
August 2009 to January 2012
Brought the tradition of the mobile Mexican kitchen from the West Coast to the Spree Coast by opening Tacos Berlin, Germany’s first taco truck.

Local Expert
NileGuide.com (San Francisco, CA)
February 2008 to November 2008
Developed destination and activity lists, sourced photos and wrote suggested travel itineraries for the San Francisco Bay Area.

Editor & Writer
Via Magazine (San Francisco, CA)
July 2006 to February 2008
Produced the Events section for three editions of AAA’s 3.5-million–circulation travel magazine. Wrote headlines, captions and events listings. Developed story ideas, obtained photos and production edited text. Assisted in the hiring, mentoring and management of editorial interns. Wrote two regularly appearing columns through November 2008.

Editorial Intern
Via Magazine (San Francisco, CA)
April 2006 to July 2006
Involved in all aspects of the magazine’s production. Fact-checked articles, researched story ideas, wrote events listing and front-of-the-book copy and performed general administrative duties.

Reporter & Desk Editor
Bay City News Service (San Francisco, CA)
August 2004 to March 2006
Wrote four to 10 general assignment stories per shift as the service’s bureau reporter. Assigned stories, edited and wrote copy and supervised reporters during desk editor shifts.

Freelance Web Producer for Via Magazine (November 2012 to September 2016) and Avalon Travel (March 2014 to July 2015).

Copywriting clients have included Gallagher & Lindsey Realtors, Stinson Beach Community Center and Fitness by Nora.

EDUCATION
Bachelor of Arts in Liberal Arts
Evergreen State College, Olympia, WA

Contact: [email protected]
LinkedInwww.linkedin.com/in/laurieisola